Spanx is a well known brand, but to get to where they are now, there was a long path taken and some bright ideas to sparkle women’s preference from all over the world. It all started with Sara Blakely who had to adjust some of her underwear to look great under her trousers.
They produce bras, underwear, leggings, body shapers and an array of male underwear as well. They have grown from just a bright idea, lots of hard work and dedication to a great brand, mentioned on CNN and other famous media. Her founder was voted by TIME magazine as one of 100 Most Influential People.
Like anything in life, success is the result of intelligent work. Sara had a succession of bright approaches and the courage to create alternatives for a conventional market. It was the case of having a vision to overcome the same old decisions, breaking free from the worn stream. She changed some principles and revolutionized the industry.
Some products available at the time had only one waist size, so it took Sara’s brilliant mind to realize there could have been more choices. The same thing happened to colors, material used, models used and quality overall. They believe that it is best to have better quality than actually sell more under garments. Quality comes first. Their moto: To help women feel great about themselves and their potential!
Spanx occupies the shelves of many famous retail stores from one end to the other of the entire world. They offer leggings, shapewear, bras, panties, hosiery and also men underwear and undershirts. A huge success and enormous range of carefully designed under garments to please the most demanding taste.
Spanx and social responsibilities
Sara Blakely has taken Spanx to such a high mark on the social scale that she has committed some of the proceedings and profit to revert into society, back into motivating women to achieve a better place in the world. When someone buys a Spanx product, they are actually contributing to a much bigger cause. Helping changing women everywhere in the face of this planet.
Spanx amongst celebrities
It is not unusual to hear a mention among celebrities about Spanx body shaper or that wonderfully fitting bra. As a matter of fact, the brand have become a synonym for shapewear as mentioned by Eva Longoria now that she is pregnant and even her “trusted Spanx” do not fit anymore… said her jokingly at the Costume Designers Guild Awards ceremony.
Spanx is worn by many celebrities like Beyoncé, Jennifer Lopez, Kim Kardashian and many of the Kardashian family, as well as many other celebrities who do not make a secret about the quality of their underwear. “Eva Longoria makes wearing Spanx look very sexy” have written a famous magazine.
So, If you want to hide excess stubborn fat around the waist, model and reduce imperfections on your breasts and buttocks. Tune your waist, legs and firm thighs; you may not need any plastic surgery at all, just wear some of the Spanx under garments and you are guaranteed to achieve the same results.
Spanx is an instant solution for many women wanting to hide and disguise some protruding lumps, as well as shaping some more sexy contours on their bodies. After all, whatever is sexy turns up even sexier when Spanx does it magic.
It is not by accident that this is the most famous brand amongst celebrities and stars from many other activities. Even sports people have turned to Spanx for a more comfortable look when practicing or competing. Quality is the prime concern with this successful life story!